‘12.12: The Day’ Director Kim Sung-soo Says AI ‘Shows What’s in Your Imagination’
Kim Sung-soo, director of Korean box office hit “12.12: The Day,” once saw AI as a destroyer of the film industry. Speaking Sunday at a session hosted by Kling AI at the Busan International Film Festival’s Asian Contents & Film Market, he described how it has instead become part
The comments from Kim Sung-soo, director of the Korean box office hit “12.12: The Day,” are significant because they highlight a shift in perception towards AI in the film industry. Initially, Kim viewed AI as a threat, but now he sees it as a tool that can enhance the creative process. This change in attitude is reflective of the growing recognition of AI's potential to augment human imagination and bring new ideas to life on screen.
Kim's statement that AI "shows what's in your imagination" suggests that he believes AI can help filmmakers tap into their creative potential and visualize their ideas in ways that were previously impossible. This is particularly relevant in the context of the film industry, where the use of AI is becoming increasingly prevalent in areas such as scriptwriting, editing, and visual effects. As AI technology continues to evolve, it will be interesting to see how filmmakers like Kim Sung-soo harness its power to push the boundaries of storytelling and cinematic innovation.
As the film industry continues to explore the possibilities of AI, it will be important to watch how directors and producers balance the use of technology with the need for human creativity and intuition. The Busan International Film Festival's Asian Contents & Film Market, where Kim spoke, is a key platform for industry professionals to share their experiences and insights on the intersection of technology and filmmaking. In the coming months, we can expect to see more discussions and debates about the role of AI in the film industry, and how it will shape the future of storytelling and cinematic production.
Originally reported by variety.com. FilmNews adds analysis for culture, style & media readers.