Brad Pitt Says AI Could Help More ‘Mid-Budget Films’ Get Made if It’s ‘Used as a Tool’: ‘Gonna Be a Very Interesting Experiment’

The conversation around AI in filmmaking is heating up, and it's no surprise that big names like Brad Pitt are weighing in. Pitt's comments suggest that he's viewing AI as a potential solution to a longstanding problem in the industry: the struggle to get mid-budget films made. These projects, typically budgeted between $10-50 million, often get lost in the shuffle as studios focus on either blockbuster franchises or low-budget indie fare.

Pitt's optimism about AI's potential to help mid-budget films is interesting, especially given the current state of the industry. With streaming platforms and studios increasingly prioritizing franchise IP, mid-budget projects have been getting squeezed out. If AI can help reduce production costs or streamline certain aspects of filmmaking, it could potentially make these projects more viable. Of course, there's also a risk that AI could displace human workers or lead to a homogenization of visual effects – it's a delicate balance that the industry will need to navigate.

As the film industry continues to experiment with AI, it will be fascinating to see how it gets used in practice. Keep an eye on upcoming projects from AI-focused production companies like DNEG, which has already started using AI to generate visual effects. The success or failure of these early experiments will likely shape the conversation around AI in filmmaking for years to come. For now, it's clear that big names like Pitt are keeping an open mind – and that could be just the beginning of a very interesting experiment indeed.

Originally reported by variety.com. FilmNews adds analysis for culture, style & media readers.