Busan Market Chief Ellen Y.D. Kim Plots Year-Round ACFM 365 Platform, Warns Public Funding Has Stalled
The Asian Contents & Film Market (ACFM) should grow beyond its four days in Busan into a platform that runs all year, director Ellen Y.D. Kim tells Variety. She adds that public money for the market has not grown alongside it. Kim calls the idea ACFM 365. It would be a permanent
The announcement by Ellen Y.D. Kim, director of the Asian Contents & Film Market, to expand the market into a year-round platform, ACFM 365, marks a significant shift in the way film markets operate. By extending beyond the traditional four-day event in Busan, ACFM 365 aims to provide a permanent space for industry professionals to connect, collaborate, and discover new content. This move reflects the evolving needs of the film industry, where networking and deal-making are no longer confined to a specific time and place.
The fact that public funding for the market has stalled, despite its growth, raises concerns about the long-term sustainability of ACFM. As a major film market in Asia, ACFM plays a crucial role in promoting Asian cinema and providing a platform for filmmakers to showcase their work. The lack of increased public funding may hinder the market's ability to expand and innovate, making it challenging for ACFM to compete with other major film markets globally. Kim's warning highlights the need for a more stable and supportive funding model to ensure the continued success of ACFM.
As the film industry continues to adapt to changing market trends and consumer behaviors, the development of ACFM 365 will be closely watched. The success of this year-round platform will depend on its ability to engage industry professionals, provide valuable resources and opportunities, and foster a sense of community beyond the physical market. Film enthusiasts and industry professionals should keep an eye on how ACFM 365 evolves and whether it can achieve its goal of becoming a premier platform for Asian cinema, as well as its potential impact on the global film market.
Originally reported by variety.com. FilmNews adds analysis for culture, style & media readers.