Clipping Comes to the Movies: How Micro-Influencer Agency SGG Media Helps the Ground Game for Hollywood Marketing

FilmNews newsroom brief · 2h ago · 1 min read · via variety.com

Marketing in Hollywood is often seen through a lens of huge budgets, splashy red carpets and soaring advertisements. But any marketer in show business will tell you that, when it comes to selling a film or series, ground game is just as important.   That premise is crucial to the

Marketing in Hollywood is often seen through a lens of huge budgets, splashy red carpets and soaring advertisements. But any marketer in show business will tell you that, when it comes to selling a film or series, ground game is just as important.   That premise is crucial to the This story matters for Culture, Style & Media readers tracking film. Reported by variety.com. Read the full original at the source link below.

Originally reported by variety.com. FilmNews curates and briefs the culture, style & media stories that matter. Our editorial policy →
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