Danny DeVito-Produced Heist Comedy ‘Drag’ Boards Blue Finch Films for International Sales (EXCLUSIVE)

The news that Blue Finch Films has acquired international sales rights for the heist comedy "Drag" is a significant development in the film's journey to the global market. With Danny DeVito on board as a producer, the project already has a certain level of prestige and attention surrounding it. The fact that Blue Finch Films is planning to launch the title at the Toronto Film Festival suggests that they are confident in the film's potential to generate buzz and attract buyers from around the world.

The decision to launch "Drag" at the Toronto Film Festival is a strategic one, as the festival is a key platform for films looking to gain international recognition and secure distribution deals. The festival's reputation for showcasing a diverse range of films, including comedies and thrillers, makes it an ideal venue for "Drag" to reach a wide audience. The fact that Blue Finch Films is handling international sales rights outside of North America also suggests that the company is looking to capitalize on the film's global appeal and reach a broader audience beyond the domestic market.

As the film prepares to make its debut at the Toronto Film Festival, it will be interesting to see how it is received by critics and audiences alike. With its unique blend of comedy and thriller elements, "Drag" has the potential to stand out in a crowded market and attract attention from distributors and viewers around the world. Fans of heist comedies and Danny DeVito's production company should keep an eye out for "Drag" as it makes its way through the festival circuit and potentially onto screens in the near future.

Originally reported by variety.com. FilmNews adds analysis for culture, style & media readers.