K-Pop Concert Film ‘Twice: This Is For… You’ Acquired by Bleecker Street’s Crosswalk and Universal Pictures International
Bleecker Street’s event cinema division Crosswalk and Universal Pictures Content Group have acquired North American and international rights, respectively, to “Twice: This Is For… You.” The film captures K-pop phenomenon Twice at London’s O2 Arena during their “This Is For” world
The acquisition of "Twice: This Is For… You" by Crosswalk and Universal Pictures International marks a significant foray into the growing market for K-pop concert films. This deal not only highlights the global appeal of K-pop but also the increasing demand for live music events on the big screen. By partnering with Crosswalk, known for its high-quality event cinema experiences, and Universal Pictures International, the film is poised to reach a broad audience worldwide.
The success of K-pop groups like Twice has paved the way for a new wave of concert films that cater to fans eager to experience live performances in a cinematic setting. This trend is reminiscent of the popularity of concert films from the 1970s and 1980s, such as those featuring iconic acts like The Rolling Stones and Michael Jackson. The acquisition of "Twice: This Is For… You" positions Crosswalk and Universal Pictures International to capitalize on the enduring popularity of K-pop and the appetite for live music events.
As the concert film market continues to evolve, fans and industry insiders alike will be watching to see how "Twice: This Is For… You" performs at the box office. With the rise of K-pop's global popularity, it's likely that more concert films featuring popular K-pop groups will follow. Keep an eye on upcoming releases, such as concert films featuring other K-pop sensations like BTS and Blackpink, which are likely to generate significant buzz and attract large audiences worldwide.
Originally reported by variety.com. FilmNews adds analysis for culture, style & media readers.