Locarno’s StepIn Focuses on ‘Power, People, Data and the Future of Film’: ‘The Counter-Algorithm Is a Human Being Who Gives a Damn’ (EXCLUSIVE)

The 15th edition of Locarno's StepIn think tank is set to tackle some of the most pressing issues in the film industry, including power dynamics, the role of people, the impact of data, and the future of filmmaking. This is a crucial conversation to be having, as the industry continues to evolve and grapple with the consequences of streaming, social media, and technological advancements. By bringing together industry professionals to debate these topics, StepIn aims to provide a platform for meaningful discussion and potential solutions.

The theme of "Power, People, Data and the Future of Film" is particularly relevant in today's landscape, where algorithms and data-driven decision-making are increasingly influential. The emphasis on "the counter-algorithm" - a human being who gives a damn - suggests a desire to reclaim a sense of agency and authenticity in filmmaking. This resonates with the ongoing conversation about the importance of diversity, equity, and inclusion in the industry, as well as the need for more nuanced and human-centered approaches to storytelling.

As the film industry continues to navigate this shifting landscape, it's clear that events like StepIn will play a vital role in shaping the conversation. To watch next: the outcomes of these discussions and how they might influence future industry trends and initiatives. Will there be a shift towards more human-centered approaches to filmmaking, or will data-driven decision-making continue to dominate? The Locarno Film Festival, which takes place in August, will provide a key platform for these conversations to unfold.

Originally reported by variety.com. FilmNews adds analysis for culture, style & media readers.