People Can’t Stop Listening to TV on the Radio Thanks to ‘Spider-Man: Brand New Day’
Streams of "Wolf Like Me" featured in film are up over 800 percent in the past month. Singer Tunde Adebimpe calls it "definitely surreal"
The unexpected resurgence of "Wolf Like Me" by TV on the Radio is a fascinating case study in the power of film soundtracks to revive interest in classic music. The song's feature in the animated film "Spider-Man: Brand New Day" has led to an 800 percent increase in streams, introducing a new generation of listeners to the Brooklyn-based art rock band.
This phenomenon highlights the enduring influence of film on music consumption. When a song is featured in a popular movie or TV show, it can experience a significant boost in popularity, even years after its initial release. In this case, "Wolf Like Me" was released in 2007 as part of TV on the Radio's album "Return to Cookie Mountain". The song's inclusion in "Spider-Man: Brand New Day" has not only increased its streams but also sparked renewed interest in the band's discography.
As the film industry continues to evolve, it's clear that music licensing will remain a crucial aspect of soundtrack curation. For fans of TV on the Radio and new listeners alike, now is a great time to explore the band's extensive catalog. With the success of "Spider-Man: Brand New Day", it's likely that we'll see more classic songs experiencing a resurgence in popularity. Keep an ear out for other nostalgic soundtracks and musical revivals in the coming months.
Originally reported by rollingstone.com. FilmNews adds analysis for culture, style & media readers.