Pimmada Chaisakcharoen’s Thai Horror ‘Tame’ Launches EST N8, BrandThink’s B-EST Pictures (EXCLUSIVE)
EST N8 and BrandThink have launched B-EST Pictures, a joint venture for feature films and live experiences. The venture’s first title, “Tame,” a horror-suspense feature rooted in Thai folklore, will launch international sales at the Toronto Film Festival’s market ahead of its Tha
The launch of B-EST Pictures, a joint venture between EST N8 and BrandThink, marks an exciting development in the film industry, particularly in the realm of horror and suspense features. With "Tame," a Thai horror film rooted in local folklore, as its inaugural title, the company is poised to capitalize on the growing demand for diverse and culturally rich storytelling. The fact that "Tame" will debut at the Toronto Film Festival's market suggests that the filmmakers are confident in its appeal to international audiences.
The horror genre has experienced a resurgence in popularity in recent years, with films like "Get Out" and "A Quiet Place" achieving critical and commercial success. The inclusion of Thai folklore in "Tame" adds a unique twist, potentially setting it apart from more generic horror films. By focusing on underrepresented cultures and mythologies, B-EST Pictures may be able to carve out a niche for itself in the competitive film industry.
As the film industry continues to evolve, it's likely that we'll see more joint ventures and collaborations like B-EST Pictures. With "Tame" leading the charge, industry insiders will be watching to see how the company develops and what other projects it has in store. Keep an eye on EST N8 and BrandThink's future announcements, as well as the performance of "Tame" at the Toronto Film Festival and beyond.
Originally reported by variety.com. FilmNews adds analysis for culture, style & media readers.