Ranbir Kapoor, Yash Epic ‘Ramayana: Part One’ Sets Pay-Per-View Release on JioHotstar After Theatrical Run
Nitesh Tiwari’s “Ramayana: Part One,” starring Ranbir Kapoor and Yash, will be available to buy on demand from streamer JioHotstar in India after its theatrical run. The deal between JioHotstar and Prime Focus Studios will see the film sold as a separate on-demand purchase on the
The upcoming release of "Ramayana: Part One" on JioHotstar marks a significant shift in the Indian film industry's approach to content distribution. By making the film available for purchase on a popular streaming platform after its theatrical run, the producers are acknowledging the changing viewer habits and the growing importance of digital platforms in India. This move is likely to generate substantial revenue and provide an alternative revenue stream beyond traditional box office collections.
The deal between JioHotstar and Prime Focus Studios also highlights the increasing collaboration between streaming services and film studios in India. With more and more Indians gaining access to high-speed internet and affordable data plans, streaming services like JioHotstar have become an attractive option for film producers looking to reach a wider audience. This trend is expected to continue, with more films being made available on streaming platforms in the future.
As the Indian film industry continues to evolve, it's worth keeping an eye on how other big-budget films follow suit. Will other streaming services like Amazon Prime Video or Netflix also start offering pay-per-view options for new releases? And how will this impact the traditional theatrical release window? With "Ramayana: Part One" setting a precedent, the industry will be watching closely to see how this experiment plays out and what it means for the future of film distribution in India.
Originally reported by variety.com. FilmNews adds analysis for culture, style & media readers.