‘The Devil Wears Prada 2’ Is Drawing Tourists to Milan Prompting an 18% Increase in Visitors to the Film’s Locations in Italy’s Fashion Capital

The sequel to the 2006 hit film "The Devil Wears Prada" is having a significant impact on tourism in Milan, with an 18% increase in visitors to the film's shooting locations. This surge in interest is not surprising, given the enduring popularity of the original film and its stylish portrayal of the fashion world. Milan, as a hub for fashion and style, provides the perfect backdrop for the film's narrative, and fans are eager to experience the city's iconic landmarks and fashionable hotspots firsthand.

The original "The Devil Wears Prada" film, directed by David Frankel, was a critical and commercial success, grossing over $300 million worldwide. The sequel, which picks up where the first film left off, has generated significant buzz and interest among fans, who are eager to revisit the world of Miranda Priestly and Andy Sachs. The film's portrayal of Milan's fashion scene, landmarks, and cultural attractions is likely to inspire viewers to plan their own trips to the city, driving tourism and boosting the local economy.

As the film continues to draw audiences, fans and fashion enthusiasts should keep an eye on the film's production team and their future projects. With the success of "The Devil Wears Prada 2," it's likely that more fashion-forward films and TV shows will be shot on location in Milan and other stylish cities. For now, fans can explore the film's shooting locations, including iconic spots like the Galleria Vittorio Emanuele II and the Castello Sforzesco, and get a glimpse into the glamorous world of high fashion.

Originally reported by variety.com. FilmNews adds analysis for culture, style & media readers.