Why Netflix, Amazon and Other Streamers Have Not Proved Saviors for the Kids Content Industry
The major problem for so many kids content producers these days is getting their series financed. Many are now at Mipcom, the world’s biggest annual TV confab set to take place from Monday in Cannes, the same French Riviera city that hosts the legendary film festival. Proceedings
The struggle to finance kids content series is a significant challenge for producers, and the upcoming Mipcom conference in Cannes is a crucial platform for them to seek out potential investors and partners. The fact that many are looking to Mipcom for solutions highlights the difficulties they face in securing funding from major streamers like Netflix and Amazon. Despite their deep pockets, these streaming giants have not been the saviors of the kids content industry, and producers are now looking elsewhere for support.
The lack of investment from major streamers in kids content is surprising, given the popularity of children's programming and the growing demand for family-friendly content. However, it's likely that streamers are being cautious with their investments, prioritizing proven franchises and IPs over new and untested content. This shift in strategy has left many kids content producers scrambling to find alternative funding sources, and Mipcom presents an opportunity for them to connect with other potential investors and partners. The conference will be closely watched by industry insiders to see if any new deals or partnerships emerge.
As the kids content industry continues to evolve, it will be interesting to see how producers adapt to the changing landscape and find new ways to finance their series. With Mipcom just around the corner, all eyes will be on Cannes to see if any major announcements or deals are made. The film industry will also be watching with interest, as the trends and developments in kids content can often have a ripple effect on the broader entertainment industry. As the conference gets underway, we can expect to see a flurry of activity and announcements that will shape the future of kids content production.
Originally reported by variety.com. FilmNews adds analysis for culture, style & media readers.